B2B Marketing Manager SaaS (m/f/x) DACH
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B2B Marketing Manager SaaS (m/f/x) DACH
<body> <h1>B2B Marketing Manager SaaS (m/f/x) DACH</h1> <h2>via 3C - Career Consulting Company GmbH, München</h2> <p> 3C Personalberatung: Der starke Partner für Ihre berufliche Zukunft. Our client is a leading provider of field service management solutions and has been offering SaaS solutions since 2005. Its aggressive growth goals and marketing is a strategic pillar for achieving its ambitious goals.   ID. 30810 Job Location: Munich Your Responsibilities: You are responsible for providing the foundation for our growth: Your primary task and goal are the generation of leads for our sales executives through different channels. These include: Content Marketing creation: Brief and manage our external writers for whitepapers, guides and Blog posts and manage the constant flow of content in order to generate brand awareness and new contacts for the funnel. SEA: Manage and optimize our google ads account by defining bid strategies, ad-groups and keywords as well as the corresponding landing pages. Through this you will maximize Sales Qualified Leads while optimizing Cost per Lead (supported by our external agency and our SEA experts from Paris). SEO: Optimize our website content to increase the flow of organic leads. Manage and organize events (currently mostly online-webinars) as an additional instrument for lead generation. Create impactful 360 marketing campaigns, combining all our lead-gen instruments. Support our BDR team by target group selection and communication strategies. Manage our Marketing Automation workflows in Hubspot to convert leads coming through our content creation activity. You own the budget and are responsible for the whole outcome for the DACH marketing. Direct reporting to the Branch Director DACH and dotted line reporting to the Global Head of Marketing in Paris. Your Qualifications: Digital Marketing Expert: You have good experience in  lead generation ( quality content creation and SEA / SEO) in the B2B segment. Experience in B2B SaaS is a plus At least 3 years experience in B2B Marketing Good understanding of how business decision makers perceive content and how to communicate efficiently through the various channels with qualitative  and meaningful messages Analytical, detail oriented and creative Familiar with terminology, workflows, best practices of lean-gen processes Target oriented, well organized, and structured + ability to handle multiple projects Written and spoken languages: German: Native; English: Business fluent Our Offer: An interesting and challenging role where you can make a difference: A single market-oriented solution, so you can operate on a meaningful content level Multiple verticals which differ in requirements and business challenges, keep it interesting A position with wide variety of responsibilities to create the foundation for our growth Midterm opportunity to become Head of Marketing DACH, assuming suitability and preceding corresponding success as an individual contributor Interested ? We are looking forward to receiving your application online Apply via XING View more jobs here. Your contact person Frau Kathrin Grimm T: +4989179536-20 F: +4989179536-11 M: kgrimm@3c-career.com 3C - Career Consulting Company is a lot more than just a brand - it's a promise. Our commitment is the placement of specialists and high-class executives in internationally operating companies. We are the executive search firm that perfectly meets your premium requirements. Our consultants enjoy an excellent reputation across all our focus industrial sectors an therefore will guarantee a successfull collaboration. FAQ Impressum Datenschutz </p> </body>