<body> <h1>Customer / Marketing Manager (m/f/d) GSA</h1> <h2>Sanofi-Aventis Deutschland GmbH, Berlin, Frankfurt</h2> <p> DAS IST MEIN SANOFI. ENTDECKE DEINS. Customer & Marketing Manager (m/f/d) GSA Berlin or Frankfurt am Main Job Overview Define, create and implement the Foundation Commercial & Customer Engagement strategy for GSA (Germany, Switzerland & Austria) to engage and communicate with the key customers on our Foundation portfolio, contributing to a sustainable growth in revenues & BOI.In collaboration with medical, and a target operating model to define, support in developing best content to get an attractive unique customer engagement journey among competition; and, in strong collaboration with Business Leaders & One Trade, drive innovative & breakthrough commercial projects to have a sustainable profitability. Maximize our Revenues and BOI sustainably through different initiatives proposals including several initiatives: Omni-Channel & Customer engagement, Payers & Pricing, Tender efficiency, Gross To Net management in collaboration with One Trade & Business Leaders Omni-Channel & Customer Engagement Champion: Determine and roll-out the customer engagement strategy for selected brands (mature assets) and countries part of the North Europe Foundation portfolio Works with strategic partners to provide input that defines/refines customer segmentation over time Align which channel can be the best to activate and with which value proposition to the customer. You will need to find the optimal balance between brand preference, convenience & cost effectiveness. Collaborate with internal and external partners to develop content execution plans Provides clear and firm direction to internal & external partners for channel mix selection, content development and tactical delivery Continuously optimize the use of existing channels, improve KPIs and you keep a close eye on new developments and actively bring them in Manage budgets for owned projects Identify Commercial initiatives to improve portfolio profitability through pricing strategy, GTN improvements and better tender management Drive the maximization of the portfolio through Payers / pricing initiatives, but as well when needed commercial / marketing projects that can support the brand value and support a sustainable sales and profitability Be the foundation contact point for all products related business questions. Drive portfolio simplification processes and other product related actions Requirements Studies in Economics with e.g. Marketing focus and/or background in natural science Track record in Trade, Commercial and/or Customer engagement/omnichannel with several years of experience in pharmaceuticals or healthcare Understanding of omnichannel strategies/tactics, marketing channels and the key benefits that each achieve at driving enhanced customer relationships Strong understanding of end-to-end strategic marketing of pharmaceutical products Experience in managing complex (marketing) projects at the same time Excellent presentation and interpersonal skills Full professional proficiency in German & English needed! Our offer An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team. An attractive, market-oriented salary aligned with your qualifications and including social benefits above average (e. g., company pension plans, health management). An individual and well-structured introduction and training of new employees. You can create your own career path within Sanofi. Your professional and personal development will be supported purposefully. As a globally successful and constantly growing company, Sanofi provides international career paths as well. Apply online At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all. Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. www.sanofi.de/karriere o www.sanofi.at/karriere o www.sanofi.ch/karriere Sanofi-Aventis Deutschland GmbH http://www.sanofi-aventis.de http://www.sanofi-aventis.de https://files.relaxx.center/kcenter-google-postings/kc-276/logo_google.png 2022-03-22T13:52:10.196Z FULL_TIME EUR YEAR null Berlin 10785 Potsdamer Straße 8 Frankfurt am Main 65929 Brüningstraße 50 </p> </body>
