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Marketing Manager (EMEA/APAC) (m/f/o) for Business Unit Crane Solutions
<body> <h1>Marketing Manager (EMEA/APAC) (m/f/o) for Business Unit Crane Solutions</h1> <h2>STAHL CraneSystems GmbH, Künzelsau</h2> <p> Partner of Experts Stahl CraneSystems STAHL CraneSystems is one of the world's leading manufacturers of crane and hoist technology, including explosion-protected versions. Around 600 committed staff at 9 international locations work toward the consistently high quality of our versatile product range and our comprehensive services. STAHL CraneSystems is embedded in an international group of companies comprising approx. 3,500 employees. Columbus McKinnon is seeking a Marketing Manager (EMEA/APAC) m|f|o for Business Unit Crane Solutions in their Kuenzelsau, Germany location Do you have a fascination with innovation and industrial technology? Do you want to work in a company that is expanding globally where you can truly make a difference? Look no further - Columbus McKinnon is the company for you! We are looking for talented people who can think differently, act with integrity, and win as a team - we're just getting started. In this position, you will Develop and oversee the implementation of strategic marketing plans, strategic messaging and regional/country-specific communications for Crane Solutions product lines Interact globally with internal and external stakeholders to develop and implement successful promotional activities and initiatives for the Crane Solutions Group Develop effective digital marketing strategies and manage multi-platform digital marketing campaigns Plan and execute online marketing and social media strategy for all CSG brands, facilitating language/country/region needs as required Manage and oversee utilization of Content Management Software Manage Crane Solutions event marketing, including trade shows, customer events and sales meetings Manage the content creation function for EMEA and APAC businesses, overseeing schedules, content and quality produced by internal and external resources to be disseminated through all external delivery vehicles, including all media Coordinate with US-based marketing team where applicable Manage relationships with outside vendors as needed to produce promotional materials for the Crane Solutions business unit Hire, train and manage a marketing team in EMEA and APAC to execute strategic initiatives in the region Develop and monitor marketing budgets for Crane Solutions EMEA and APAC regions Qualifications Bachelor of Marketing, Business, or Communications required, MBA is preferred 5 + years of relevant marketing experience Excellent communications skills required, including being fluent in English and German (written and verbal) Ability to manage budgets and analyze data Knowledge of marketing mix and associated distribution channels Strong knowledge of MS Office, particularly Excel and PowerPoint Travel up to 25 % of time, including international, is required Benefits Growth opportunities Team focused atmosphere STAHL CraneSystems GmbH Daimlerstraße 6, 74653 Künzelsau Human Resources, Lutz Preyer, career.de@stahlcranes.com International Marketing Marketingmanagement Marketing Management Marketingkommunikation Marketingassistent Marketingassistenz Marketingreferent Kommunikationsmanagement Kommunikation Online-Marketing Werbung E-Commmerce Kampagnenmanagement Digitalmarketing Digital Marketing Dialogmarketing Brand Marketing Marketingstrategie Vertriebsmarketing Marketingkampagnen Kommunikationsfachwirt Wirtschaftswissenschaften Betriebswirtschaft Betriebswirt BWL Maschinenbau Anlagenbau STAHL CraneSystems GmbH Künzelsau 74653 Baden-Württemberg ax89502by </p> </body>