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Associate Marketing Director (f/m/d)

Wiley is a leading global publisher and provider of content-enabled solutions that improve outcomes in research, education, and professional practice. The company’s headquarters are in Hoboken, New Jersey, with operations in the U.S.,
Europe, Asia, Australia, and Canada. WILEY-VCH, based in Weinheim, Germany, is a successful and expanding part of the international Wiley group with a focus on sciences and economics.

Wiley has been revolutionizing the way we share the knowledge of research for years and we want to bring this experience to life for our customers through meaningful and engaging live, digital, and thought-provoking exciting experiences. Our recently concluded contract for a ground-breaking partnership with Projekt DEAL is proof of this commitment.

We are offering an outstanding opportunity for a Marketing Professional to lead the overall strategic plan for devising effective go-to-market and growth strategies working with global and local colleagues across a broad range of departments for overall customer and brand success. As part of our Research Marketing team the

Associate Marketing Director (f/m/d)

is responsible for an audience-centric approach to our Marketing engagement with the Researcher & Author community in Germany, applying a deep understanding of regional Researcher insights, needs and behaviours, cultural nuances and academic market conditions to our Marketing approach. Driving positive community as well as buyer perception of Wiley’s Value Proposition, products and services in the context of Projekt DEAL is crucial to underline Wiley’s commitment to be a leader in Open Research. The position owner should:

  • Understand the relevant market &
    customer segments for Wiley’s journal products and author service offers
    and be able to develop promotional strategies (both push and pull) to
    optimize customer awareness of those products and services in the
    regional market
  • Use Marketing tools and technology
    effectively (tool kits, events and conferences, advertising, direct
    mail, electronic & print ancillaries, internet, etc.), and the
    sequencing/chronology of Marketing activities within a campaign
  • Be able to develop and adapt Marketing messages that demonstrate how our products and services meet those needs
  • Show familiarity with planning,
    organizing and executing programs that generate new prospects and
    advance existing opportunities for the Editorial teams
  • Have experience in leading complex projects with multiple stakeholders

Role Requirements:

  • University degree in the Sciences, Management or Marketing and minimum 10 years work experience
  • Minimum 5 years of experience in Marketing or in scientific Publishing
  • Proven success in all related Marketing fields, preferred in the field of science
  • You are highly self-motivated, customer focused and driven to achieve goals
  • Polished communication and presentation skills, fluency in English and German essential
  • Familiarity with MS Office suite
  • Some travel is required

 

We offer competitive financial and career rewards, training and career development.

If you are interested in helping our customers succeed in this highly transformational collaboration and working in a successful marketing team, we look forward to receiving your application.

Associate Marketing Director (f/m/d)

Wiley-VCH Verlag GmbH & CO. KGaA
Weinheim
Vollzeit
4 - 6 Jahre Berufserfahrung

Veröffentlicht am 12.06.2019